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SAF Lecture: Modernism for the Masses
When
Thursday, April 23, 2015
5:30 PM
Location
Herald-Tribune, 1741 Main Street, Sarasota, FL 34236
Registered
68 registrants
Registration
Full-time Student – Free
Full-time student with ID
Public – $15.00 (USD)
SAF Member – $10.00 (USD)
Register
The 1939 World’s Fair in New York City introduced many new products
and ideas about the future of the American home, promoting industrial design and new materials. But where could the average consumer touch, feel and buy modern design? And how could they learn how to choose, and use, the revolutionary new shapes, products and appliances? This lecture will demonstrate how modern design was popularized for the American consumer, highlighting the importance of designers like
Russel and Mary Wright
, curators like
Alexander Girard
and
John McAndrew
, and shopkeepers like
Benjamin Thompson
at
Design Research
or
Kitty Weese
and
Jody Kingrey
at
Baldwin Kingrey
.
Alexandra Lange
is an architecture and design critic. Her essays, reviews and features have appeared in
Architect, Domus, Dwell, Medium, Metropolis, New York Magazine
, the
New Yorker
blog, and the
New York Times
. She has a monthly Opinion column at Dezeen. During academic year 2013–2014 Lange was a Loeb Fellow at the Harvard Graduate School of Design. She is the author of
Writing About Architecture: Mastering the Language of Buildings and Cities
(Princeton Architectural Press, 2012), as well as the e-book
The Dot-Com City: Silicon Valley Urbanism
(Strelka Press, 2012). She has long been interested in the creation of domestic life, a theme running through
Design Research: The Store that Brought Modern Living to American Homes
(Chronicle Books, 2010), which she co-authored with Jane Thompson, as well as her contributions to
Formica Forever
(Metropolis Books, 2013) and
Eero Saarinen: Shaping the Future
(Yale University Press, 2006).
Visit
www.alexandralange.net
5:00 to 5:30 pm
Check-in
5:30 to 6:30 pm
Lecture
6:30 to 7:00 pm
Q + A
7:00 to 8:00 pm
Reception
© 2015 Sarasota Architectural Foundation (SAF). All rights reserved.
The SAF is a 501(c)(3) non-profit organization dedicated
to the preservation and awareness of the Sarasota School of Architecture.
SAF, PO Box 2911, Sarasota, FL 34230
All media inquiries call 941-487-8728.
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